Last updated: 10 November 2026
This policy explains how Liift (“Liift”, “we”, “us”), a UAE-born activewear brand based in Abu Dhabi, United Arab Emirates, collects and uses personal information when you visit our website or shop with us.
Information we collect
- Order details — your name, email address, phone number, delivery and billing address, and the items you buy.
- Account details — if you create an account, your login details and order history.
- Enquiries — the details and message you send through our contact form, including any photos you attach.
- Newsletter — your email address, if you choose to join our list.
- Reviews — your name, rating and review text, if you review a product.
- Technical information — such as your IP address, browser type and the pages you visit, collected through cookies and server logs.
How we use your information
- to process, deliver and support your orders;
- to reply to your questions and requests;
- to send order updates, and marketing emails only where you have opted in;
- to keep our website secure, prevent fraud and improve our service;
- to meet our legal and accounting obligations.
Payments
Payments are processed by our payment provider. Liift does not store your full card details on this website.
Who we share it with
We share only what is needed with the service providers who help us run the store — for example couriers who deliver your order, our payment provider, and our website hosting and email providers. We do not sell your personal information.
Cookies
We use cookies that are necessary for the website to work — for example to remember what is in your bag and to keep you signed in. If we add analytics or marketing cookies in future, we will ask for your consent first. You can clear or block cookies in your browser settings, although parts of the store may then not work properly.
How long we keep it
We keep order records for as long as needed for accounting, tax and legal purposes. We keep enquiries only as long as needed to resolve them, and newsletter details until you unsubscribe.
Your choices
You can ask us for a copy of your personal information, ask us to correct or delete it, or withdraw your consent to marketing at any time, subject to applicable law including the UAE Personal Data Protection Law. Every marketing email includes a way to unsubscribe.
Children
Our website is not intended for children, and we do not knowingly collect personal information from anyone under 18 without the involvement of a parent or guardian.
Changes to this policy
We may update this policy from time to time. The latest version will always be on this page.
Contact
For any privacy question or request, email contact@liift.ae.
Still have a question? Contact us or read the Help & FAQ.